To promote the theme year "Vienna 2020. Capital of Music", WienTourismus is relying on exclusive content for the language assistants Amazon Alexa and Google Home for the first time. Supported by the Wiener Symphoniker, he produced a voice application as an interactive radio play on the life and work of Ludwig van Beethoven, whose birthday marks the 250th anniversary in 2020.
More and more people use voice control and assistant: Already in the coming year, 50% of all online searches are to be entered by voice command, in Germany already has every 8th household a smart speaker. Anyone wishing to be found on the Internet in the future must prepare their content in a voice-compatible manner.
Stories and anecdotes
The Vienna Tourist Board has developed a complex voice application for the Amazon and Google voice assistants in time for 2020 when it will celebrate the 250th anniversary of the birth of Ludwig van Beethoven. Users who activate the Beethoven’s Vienna Alexa Skill or Google Action, will hear the start of an interactive audiobook on the life and work of Ludwig van Beethoven, who was born in Bonn in 1770, but would go on to spend the majority of his life in the Austrian capital. It recounts stories and anecdotes that include surprising details that will intrigue even the most well-informed Beethoven experts and reveal a great deal about his works and personality. Recordings of his wonderful music – performed by the Wiener Symphoniker under Philippe Jordan – provide the soundtrack. Key passages from each of Ludwig van Beethoven’s nine symphonies have been chosen. The Beethoven’s Vienna (the German version is called Beethovens Wien) Alexa Skill and Google Action voice application, which is available from the relevant stores will be advertised via online campaigns and channels operated by the Vienna Tourist Board and the Wiener Symphoniker.
Vienna 2020. Capital of Music
Tourism director Norbert Kettner explains why Vienna is not only 250 ago but also today still a leading music city: "Vienna was Beethoven's creative environment and this creative spirit lives on - the music capital of the world continues to shape the global music scene. Film composers from Hollywood such as Hans Zimmer record their music in the "Vienna Synchron Stage", music greats such as Herbie Hancock, Lenny Kravitz or Beyoncé compose with the music software "Vienna Symphonic Library", which has revolutionized the music market from Vienna for years. In Vienna every evening 10,000 music fans hear classical music live, the Viennese piano manufacturer Bösendorfer is only one of 45 instrument makers in the city and the Viennese music universities offer first-class training. "
Beethoven in Vienna
Vienna was Beethoven's place of life, creation and inspiration for 35 years. In Beethoven's year 2020, his revolutionary music will sound even more often than usual in concerts, such as the Musikverein and the Wiener Konzerthaus. The Theater an der Wien shows Beethoven's only opera "Fidelio" and we invite you on a journey through his oeuvre. In January, the orchestra will be performing with its chief conductor and Symphonies 5 and 6 in Graz, Salzburg, Budapest and Zagreb. When stopping in Paris, the audience can expect a true concert marathon, with the Wiener Symphoniker reconstructing the legendary Grand Academy of 1808 with Philippe Jordan and more soloists like pianist Nicholas Angelich. A concert experience of the highest class in the u. a. Compositions such as the 6th Symphony, the 5th Piano Concerto or the Choral Fantasy will be heard.
Links to the skill:
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